Why Learn From Us
Award Winning Branding Expert in Singapore
Exceptional Recognition: Trusted by Over 220 Brands
Strategic and Effective Branding Tools and Techniques
Branding Methodology
The Brand Builder Methodology is a strategic process encompassing key steps to enhance and establish a brand.
It begins with a thorough Brand Audit, assessing current brand status and market positioning. Brand Positioning follows, defining the brand’s unique space and value proposition. The creation of a distinctive Brand Identity includes visual elements and messaging. Identifying and optimising Brand Touchpoints ensures consistent interaction across various platforms. The final step, Brand Rollout, involves strategically launching the brand, unifying messaging, and ensuring a cohesive and impactful market presence.
This comprehensive methodology guides businesses in crafting and communicating a compelling and differentiated brand.
01 Brand Audit
02 Brand Position
03 Brand Identity
04 Brand Touchpoints
05 Systemising Your Brand
Master the art of brand auditing by gaining insights into your own brand, understanding your customers, and analysing your competitors. Through this process, you’ll gain a clear understanding of your position in the market and identify areas for improvement.
After the brand audit, discover optimal brand positioning strategies and learn to craft a powerful brand identity that leaves a lasting impact on consumers’ minds.
With the big picture of the brand positioning and strategy, explore the key elements of a brand identity and the best practices to apply in your brand. A successful brand identity is one that can be instantly recognised with just a single glance.
This is the stage where meticulous planning transforms into reality. Implement the brand identity across various touchpoints, including the website, social media, brochures, and more!
By executing a consistent and cohesive brand presence, you establish a recognisable and impactful image that resonates across all aspects of your business.
3 Different Formats
MasterClass
The Branding MasterClass is a dynamic and condensed session designed for a quick yet impactful exploration of key branding principles.
In just three hours, participants gain insights into core branding concepts, emerging trends, and practical strategies to elevate their brand presence. It’s an ideal option for those seeking a concise and focused introduction to the essentials of effective branding.
Workshops
Our full-day Branding Workshops delve deeper into the intricacies of brand development.
Participants engage in hands-on activities, collaborative exercises, and in-depth discussions to refine their understanding of branding strategies. This comprehensive workshop provides a more immersive experience, allowing attendees to apply concepts in real-time and develop actionable plans for enhancing their brand.
Programmes
For a tailored and in-depth exploration of branding tailored to specific organisational needs, our Branding Programs offer a customisable training experience.
Ranging from several days to weeks, these programs allow companies to craft a detailed curriculum addressing their unique challenges and goals. Through a combination of workshops, seminars, and one-on-one consultations, participants receive a holistic and personalised approach to brand development.
Ready to boost your brand and empower your team? Let’s make it happen! Contact us today for practical and effective branding training that fits your needs. Transform your brand with us.
Find Out How We Taught CEOs How to do Branding
“What I gained from this masterclass is really illuminating. I found out new ways and a very simple way of how branding can help any company, whether big or small.”
