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Our Unique Approach to Design Thinking: EDIT
Creativeans’ EDIT Design Thinking Methodology was also featured on Portfolio Magazine. Click here to read the article.
Design Thinking Methodology
As a small business, you might be thinking, “can I still apply design thinking?” Absolutely. The word ‘edit’ means that design thinking is incremental and iterative. You don’t need fancy tools or a setup. What’s important is to start.
Our Design Thinking methodology guides the innovation journey to creative solutions. From understanding user needs to implementing refined solutions, this iterative process, consisting of stages like Empathise, Define, Ideate, Prototype, Test, and Implement, ensures a user-centric and creative approach at every turn.
01 Empathise
02 Define
03 Ideate
04 Test
Before creating anything, we have to put ourselves in the shoes of the consumer. What do they like and dislike? How satisfied were they after interacting with the products? In this step, we work to fully understand the experience of the target audience. This is done via observation, interaction, and immersing yourself in their experiences.
Now that we understand the target audience’s experiences, the define stage is about pinpointing the specific challenges or opportunities that require attention. Through thoughtful analysis and synthesis of the observed behaviors and interactions, we define the core issues that will guide the ideation and solution phases. It’s a focused step that lays the foundation for developing precise and effective solutions tailored to address the identified needs of the users.
Is the first idea you come up with the best solution? It might be, but most great ideas are a result of many little ideas generated over time. Process your findings and generate a large quantity of possible solutions by stepping beyond the obvious and exploring diverse ideas.
After coming up with various ideas, put them to the test! Build low-resolution prototypes and test them out. Use observations and feedback to refine the prototypes, learn more about the use, and refine your original point of view. Design Thinking is a close-loop method where you can continue to learn and improve upon your initial ideas.
3 Different Formats
MasterClass
Dive into the core principles of design thinking in our dynamic and concise MasterClass.
In just one to three hours, participants gain a comprehensive understanding of design thinking methodologies, tools, and their application in problem-solving. Perfect for those seeking a quick but impactful introduction to the transformative power of design thinking.
Workshops
Our one to three days long Design Thinking Workshops offer an immersive exploration of the design thinking process.
Participants engage in hands-on activities, collaborative exercises, and real-world case studies to deepen their practical knowledge. This workshop is designed for those who want a more extensive and interactive experience, providing the skills needed to apply design thinking in various business contexts.
Programmes
Tailor your design thinking training experience with our customisable Design Thinking Programs.
These programs, spanning from several weeks to months, allow companies/organisations to design a curriculum that aligns with their unique goals and challenges. Through a blend of workshops, interactive sessions, and personalised consultations, participants receive a comprehensive and adaptable approach to integrating design thinking into their organisational culture.
Unleash creativity, foster collaboration, and transform challenges into opportunities. Join our next session to revolutionise your approach to problem-solving. Embrace Design Thinking — where creativity meets strategy. Seize the opportunity and enroll now for a transformative learning experience!
Find Out How We Transformed the Furniture Industry
“That’s where I felt that ’Oh, so re-designing thinking is really about thinking out the box in all possible ways.’ Versus the old traditional methods, the old ways, (the program) has streamlined these process flows and all. It’s very interactive, and I enjoyed the class a lot.”
